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·• Built by supply chain veterans
Rationalizing an existing network.
A post-merger consolidation — which facilities to keep, which to exit.
80%of enterprise tool value, at a fraction of the cost
<5 minfrom data upload to actionable recommendations
No dataretained — the analysis runs live, then disappears
What users say
"Finally a tool that gives us the analysis without the six-month engagement."
— Supply Chain Director, Fortune 500 Retailer
"We ran three network scenarios in an afternoon. That used to take weeks."
— VP of Logistics, CPG Company
"80% of the value of enterprise tools, at 1% of the cost."
— Operations Analyst, 3PL Provider
How it works
From data to decision in three steps.
No training. No implementation. No waiting. Upload your demand data and get actionable network recommendations immediately.
Step 01
Upload your demand data
Import historical or forecasted demand data by customer location. Supports CSV upload — no special formatting or preprocessing required.
Step 02
Configure your analysis
Set the number of distribution centers to evaluate. Choose greenfield (new network design) or brownfield (optimize existing footprint) mode.
Step 03
Get GIS-enhanced recommendations
Receive optimal facility locations with full demand-mile transparency. Compare scenarios side by side. Export and share results instantly.
See it in action
Watch the analysis run in real time.
Siting a network from a blank map, start to finish. The brownfield walkthrough — rationalizing a network you already run — is at the top of this page.
Greenfield
Siting a new distribution network
See how to go from raw demand data to optimal DC locations in under five minutes.
Expert-led study
Tell us about your network.
Enough detail here and we can come back with a scoped fixed fee rather than a discovery call to work out whether there is a project. Engagements start at $6,000. Only your email is required.
Our approach combines proven OR methodology with GIS enhancement — giving you the why behind every recommendation, not just the answer. No black box. No slide decks. Just defensible decisions.
1
Center of Gravity foundation
We start with the proven CoG method — treating each customer location as a weighted point based on demand volume to establish an initial optimal location.
2
GIS-enhanced accuracy
We layer in Geographic Information Systems data — real road networks, population centers, and geographic constraints that straight-line math misses.
3
Demand-mile transparency
Every recommendation shows you exactly which demand is driving it. You understand the tradeoffs, not just the answer — so you can defend the decision to leadership.
4
Brownfield rationalization
Evaluate your existing DC footprint — which facilities to keep, expand, or exit — with the same rigorous methodology applied to your actual network.
Platform benefits
Everything you need. Nothing you don't.
Purpose-built for planners, analysts, and executives who need network design answers — not a software certification.
Instant executive insights
Make confident decisions faster — no waiting, no procurement cycle, no extended analysis timeline.
Unlimited scenario runs
Compare multiple DC configurations side by side to find the optimal network design for your business.
Import your own data
Upload demand data and immediately see optimized results against your actual customer network.
Cost transparency
Understand the demand-mile tradeoffs driving every recommendation — not just the answer, but the why.
Global coverage
Model supply chain networks anywhere in the world — no geographic restrictions on analysis.
Brownfield analysis
Optimize existing infrastructure — evaluate which DCs to keep, expand, or consolidate post-merger.
Complete data privacy
Secure live analysis — your supply chain data is never stored, never retained, never at risk.
Built for your whole team
Self-service tools designed for planners, analysts, and decision-makers — not just data scientists.
Pricing
Pricing that matches the job.
Run the study yourself, or have our team run it for you. Most networks get looked at once, to make a single big decision — start with whichever route matches the job.
Most popular
Project
One decision, one window. Run your full greenfield or brownfield study on your own data and land the answer.
$60090-day access per user
✓Up to 10 distribution centers modeled
✓Greenfield + brownfield analysis
✓GIS-enhanced center-of-gravity methodology
✓Unlimited scenario runs for 90 days
✓Full demand-mile transparency
✓No data stored — full privacy
✓Email support
Annual
Practitioner
For consultants and in-house planners running multiple studies per year — reuse the platform across decisions.
$1,800/ year / user billed annually
✓Everything in Project
✓Unlimited analyses for a full year
✓Ideal for consultants & repeat users
✓Pays for itself after ~3 studies
✓Email support
Done for you
Expert Service
We model your network and walk you through the answer. For teams who want the study run rather than the software.
$6,000starting · fixed fee scoped to your network
✓We model your data and present the findings
✓Findings in weeks, not a 6–12 week engagement
✓Every assumption visible — no black box
✓Scenario runs against your real constraints
✓You keep the model, not just a slide deck
✓35+ years of Fortune 500 network design
The ROI math: A single DC location decision informed by data rather than intuition can redirect millions in annual freight spend. A 90-day project license at $600 pays for itself the moment it prevents one bad siting call — often within the first afternoon of scenario runs.
Use the same email address you'll sign in with — access is matched to the email on your purchase.
The team
Built by people who've done this for decades.
We designed and operated global supply chains for Fortune 500 companies before building the tool we always wished existed.
AS
Amber Siprelle
Founder · Educator
35+ years of experience in manufacturing, logistics, and supply chain management. Work spans inventory optimization, network design, simulation modeling, distribution process improvement, cost reduction, and workforce planning across Consumer Products, Electronics, Industrial Products, Transportation, and Logistics. Taught for 6 years in the Business Analytics department at the University of Tennessee–Knoxville. Previously Managing Director at Simulation Dynamics and led the Supply Chain Global Analytics program at Ernst & Young. BS in Industrial Engineering and MS in Operations Research and Management Science, University of Tennessee–Knoxville.
40+ years building discrete-event simulation and decision-support tools for manufacturing and logistics operations. Founder of Simulation Dynamics and a long-time practitioner of applied Operations Research — the kind of engineer who has actually modeled the plants, DCs, and networks that most tools only pretend to understand. Brings deep systems-thinking rigor to every recommendation the platform makes. BS in Industrial Engineering, Virginia Tech.
Supply chain and operations professional with deep roots in data science, statistical modeling, and logistics analytics. Experience spans Simulation Dynamics (CFO and Data Scientist), DENSO (Production Control Specialist), and Jtekt (Logistics Analyst). Built capacity analysis tools to model current and future business scenarios, and coordinated complex new product launches in manufacturing environments. MBA, University of Tennessee–Knoxville.
12+ years of supply chain analytics experience, focused on network design, demand modeling, and data-driven decision support across manufacturing and CPG industries. Senior consultant at Simulation Dynamics, where he has applied Operations Research and simulation-based approaches to complex logistics and supply chain challenges — translating analytical rigor into clear, defensible recommendations for clients. BS in Mathematics, University of Tennessee–Chattanooga; MBA/MSBA dual degree, University of Tennessee–Knoxville.
Whether you're designing a new supply chain, rationalizing an existing one, or evaluating a network post-merger — you get the analytical foundation to make the right call. Run it yourself, or bring us in to run it with you.
